La femme est une île: Análisis pragmático de los enunciados metafóricos en la publicidad

Authors

  • Maria José Alba Reina Universidad de Cádiz

DOI:

https://doi.org/10.1556/Verb.10.2008.2.3

Keywords:

relevance, metaphor, publicity, contextual effect

Abstract

This paper provides an analysis of metaphoric utterances from a Relevance Theoretic point of view. We propose that only a theory which includes the concept of contextual effects is able to explain, in an exhaustive way, how publicity manages to capture the targeted customer's attention to make them buy the promoted product.

Published

2008-12-01

How to Cite

Alba Reina, M. J. (2008). La femme est une île: Análisis pragmático de los enunciados metafóricos en la publicidad. Verbum – Analecta Neolatina, 10(2), 321-338. https://doi.org/10.1556/Verb.10.2008.2.3